About The Founder

My name is Ishaan and I am the founder of Project Euphoric. I started my brand towards the end of my freshman year in college, after one of the hardest stretches of my life. Unfortunately, the start of my college career was met with loneliness and isolation, as I felt like I didn't belong anywhere. I would go to class and go home every weekend. My relationship with food and health suffered, and my grades did too. This is one of the many issues I faced, things such as family health issues and uncertainty of the future all added up. But this isn't a negative story. Things finally took a positive turn for me once I realized that the only person that could solve all my issues was me. I started taking every bit of adversity and turning it into a chance to grow. I slowly built myself up from the mental hole I had dug myself into, and then the idea of this brand came to me. Mental health is extremely serious, and the way someone feels should never be dismissed. I created Project Euphoric as a thank you to myself for working out of my depression and as a reminder to anyone else that they are not alone. Every piece is truly of the highest quality fabric and designed to be classy and minimal, a quiet and simple way to show the strength that people carry. Life isn't easy; it never will be, but the way you build yourself through resilience is the process that'll show you who you truly are. Hence, the Project.